Ethnic wear for women in India is a unique blend of traditional craftsmanship and modern flair. This symbolizes the rich cultural heritage and diversity of our country. Over the years, numerous ethnic wear for women brands have emerged to cater to the diverse tastes and preferences. Women have a wide range to choose from classic sarees to contemporary lehengas, kurtas, and fusion outfits. Lit Coupon helps you explore the top ethnic wear brands along with their discounts:

1. Sabyasachi Mukherjee

When we talk about ethnic wear for women, Sabyasachi Mukherjee is a name that commands respect. Renowned for his opulent and intricate designs, Sabyasachi’s creations are synonymous with luxury and haute couture. The brand is popular for its exquisite bridal lehengas, sarees, and bridal jewelry. His designs often feature rich textures, lavish fabrics, and traditional embroidery, which elevate the look and feel of Indian ethnic wear. Sabyasachi’s collections are a blend of modern and vintage styles, often incorporating regional techniques. 

While the price point is on the higher end, Sabyasachi occasionally offers discounts on their selected collections or during special sales events. This provides an opportunity for brides and fashion enthusiasts to acquire his luxurious creations at much affordable pricing. 

2. Mohey

Mohey is a popular brand for ethnic wear for women that specializes in bridal and festive wear. Being a part of the Manyavar group, Mohey has become synonymous with luxurious wedding attires for women. The brand offers a wide range of bridal lehengas, sarees, and anarkalis. That too designed with intricate embroidery, rich fabrics, and vibrant colors. 

Mohey also offers discounts during festive seasons and special promotions phases. This provides an excellent opportunity for customers to purchase their dream attires at discounted prices.

3. Anita Dongre

Anita Dongre is a celebrated name in the world of Indian ethnic wear for women. It is well known for her luxurious creations that often feature traditional Indian textiles like brocade, silk, and zari work. Her designs have a refined, modern appeal, blending timeless craftsmanship along with contemporary silhouettes. Anita Dongre’s collections include bridal lehengas, sarees, with an array of festive wear. The designer is much committed to sustainability and eco-friendly fashion, incorporating techniques that promote conscious fashion.

While her pieces are typically on the higher end, Anita Dongre occasionally offers discounts on seasonal collections. This makes her luxurious creations more accessible to a wider audience.

4. Ritu Kumar

Ritu Kumar is one of the pioneers of ethnic wear for women in India. The brand is synonymous with ethnic wear that features intricate embroidery, traditional prints, and luxurious fabrics. With a rich history in the fashion industry, Ritu Kumar’s creations are age-old techniques yet include a contemporary flair. Whether it’s an ornate bridal lehenga or a festive saree, Ritu Kumar offers an elegant look for every occasion. 

The brand occasionally offers discounts during festive seasons or on select styles. This  allows customers to experience the luxury and elegance of Ritu Kumar’s designs at a more accessible price point.

5. House of Pataudi

House of Pataudi is an emerging brand that has quickly become women’s favourite seeking contemporary ethnic wear. It is well known for the blend of traditional prints with contemporary cuts, and modern styling. The brand offers chic sarees, lehengas, kurtas, and even dresses. House of Pataudi’s pieces often feature unique color palettes, fine embroidery, and soft fabrics. This makes it a perfect choice for events that demand a balance of tradition and comfort.

Be sure to keep an eye out for special discounts during sales events to get the best deals on their stunning collections. Lit Coupon can also help you keep an eye on the same.

6. Biba

Biba is a household name when it comes to ethnic wear for women in India. This brand has gained immense popularity for its vibrant and contemporary take on traditional attires. It is well known for its wide range of kurtis, salwar kameez sets, and lehengas. Biba blends modern prints with traditional patterns. Biba’s designs are popular for their bright colors, intricate embroidery, and comfortable fits. 

The brand frequently offers discounts during sales and festive seasons. Lit Coupon can help you grab some helping you update your wardrobe

The Indian ethnic wear market is diverse and constantly evolving, with brands that cater to every style and budget. From luxury designers like Sabyasachi and Anita Dongre to more affordable options like Biba there is something for everyone. Each of these brands has its  own unique aesthetic, blending tradition with modernity. This helps in appealing contemporary tastes while staying rooted in Indian cultural heritage. Whether you’re dressing up for a wedding, a festival, or simply want to add a touch of ethnic charm to your wardrobe, these brands offer a wide variety of options to make you look and feel beautiful.