Ethnic wear for women in India is a unique blend of traditional craftsmanship and modern flair. This symbolizes the rich cultural heritage and diversity of our country. Over the years, numerous ethnic wear for women brands have emerged to cater to the diverse tastes and preferences. Women have a wide range to choose from classic sarees to contemporary lehengas, kurtas, and fusion outfits. Lit Coupon helps you explore the top ethnic wear brands along with their discounts:

1. Sabyasachi Mukherjee

When we talk about ethnic wear for women, Sabyasachi Mukherjee is a name that commands respect. Renowned for his opulent and intricate designs, Sabyasachi’s creations are synonymous with luxury and haute couture. The brand is popular for its exquisite bridal lehengas, sarees, and bridal jewelry. His designs often feature rich textures, lavish fabrics, and traditional embroidery, which elevate the look and feel of Indian ethnic wear. Sabyasachi’s collections are a blend of modern and vintage styles, often incorporating regional techniques. 

While the price point is on the higher end, Sabyasachi occasionally offers discounts on their selected collections or during special sales events. This provides an opportunity for brides and fashion enthusiasts to acquire his luxurious creations at much affordable pricing. 

2. Mohey

Mohey is a popular brand for ethnic wear for women that specializes in bridal and festive wear. Being a part of the Manyavar group, Mohey has become synonymous with luxurious wedding attires for women. The brand offers a wide range of bridal lehengas, sarees, and anarkalis. That too designed with intricate embroidery, rich fabrics, and vibrant colors. 

Mohey also offers discounts during festive seasons and special promotions phases. This provides an excellent opportunity for customers to purchase their dream attires at discounted prices.

3. Anita Dongre

Anita Dongre is a celebrated name in the world of Indian ethnic wear for women. It is well known for her luxurious creations that often feature traditional Indian textiles like brocade, silk, and zari work. Her designs have a refined, modern appeal, blending timeless craftsmanship along with contemporary silhouettes. Anita Dongre’s collections include bridal lehengas, sarees, with an array of festive wear. The designer is much committed to sustainability and eco-friendly fashion, incorporating techniques that promote conscious fashion.

While her pieces are typically on the higher end, Anita Dongre occasionally offers discounts on seasonal collections. This makes her luxurious creations more accessible to a wider audience.

4. Ritu Kumar

Ritu Kumar is one of the pioneers of ethnic wear for women in India. The brand is synonymous with ethnic wear that features intricate embroidery, traditional prints, and luxurious fabrics. With a rich history in the fashion industry, Ritu Kumar’s creations are age-old techniques yet include a contemporary flair. Whether it’s an ornate bridal lehenga or a festive saree, Ritu Kumar offers an elegant look for every occasion. 

The brand occasionally offers discounts during festive seasons or on select styles. This  allows customers to experience the luxury and elegance of Ritu Kumar’s designs at a more accessible price point.

5. House of Pataudi

House of Pataudi is an emerging brand that has quickly become women’s favourite seeking contemporary ethnic wear. It is well known for the blend of traditional prints with contemporary cuts, and modern styling. The brand offers chic sarees, lehengas, kurtas, and even dresses. House of Pataudi’s pieces often feature unique color palettes, fine embroidery, and soft fabrics. This makes it a perfect choice for events that demand a balance of tradition and comfort.

Be sure to keep an eye out for special discounts during sales events to get the best deals on their stunning collections. Lit Coupon can also help you keep an eye on the same.

6. Biba

Biba is a household name when it comes to ethnic wear for women in India. This brand has gained immense popularity for its vibrant and contemporary take on traditional attires. It is well known for its wide range of kurtis, salwar kameez sets, and lehengas. Biba blends modern prints with traditional patterns. Biba’s designs are popular for their bright colors, intricate embroidery, and comfortable fits. 

The brand frequently offers discounts during sales and festive seasons. Lit Coupon can help you grab some helping you update your wardrobe

The Indian ethnic wear market is diverse and constantly evolving, with brands that cater to every style and budget. From luxury designers like Sabyasachi and Anita Dongre to more affordable options like Biba there is something for everyone. Each of these brands has its  own unique aesthetic, blending tradition with modernity. This helps in appealing contemporary tastes while staying rooted in Indian cultural heritage. Whether you’re dressing up for a wedding, a festival, or simply want to add a touch of ethnic charm to your wardrobe, these brands offer a wide variety of options to make you look and feel beautiful. 

Ethnic wear brands for men in India have evolved over the years. The era of merging tradition with modern trends to create versatile and stylish clothing has just begun. From weddings and festivals to formal and casual events, the Indian ethnic wear market provides a variety of choices for men. In this blog by LitCoupon, we explore the top ethnic wear brands for men, showcasing the finest kurtas, sherwanis, bandhgalas, and more.

1. Manyavar: Ethnic wear for Men

When it comes to ethnic wear for men, Manyavar needs no introduction. Being well known for its exquisite collection of sherwanis, kurtas, and indo-western outfits, Manyavar stands synonymous with luxury and elegance. The brand’s primary focus is wedding wear, making it a go-to choice for grooms and wedding guests.

With intricate embroidery, luxurious fabrics, and regal designs, Manyavar’s clothing is perfect for high-profile weddings and grand celebrations. The brand also offers accessories like stoles, turbans, and footwear, ensuring that you’re dressed perfectly from head to toe. Manyavar’s commitment to quality and craftsmanship has earned a loyal fan following, making it a leader in ethnic wear for men in India.

2. Fabindia

Fabindia is well known for its organic fabrics and handwoven textiles. It has earned a strong reputation in the ethnic wear market. The brand also offers a wide range of men’s ethnic wear, including kurtas, jackets, and sherwanis. Fabindia is particularly known for its natural, hand-dyed fabrics like khadi, cotton, and wool. The brand not only provides comfort but also celebrates India’s traditional craftsmanship.

For men looking for stylish yet understated ethnic wear, Fabindia will be an excellent choice. The brand’s collections strike the perfect balance between tradition and modernity, with contemporary and rich embroidery that can be worn on both casual and formal occasions. Fabindia’s designs are timeless and classic. This makes it ideal for weddings, festivals, or even daily wear.

3. Raymond

Raymond is a brand synonymous with premium quality and sophistication, and its ethnic wear collection is no exception. Known for its fine woolen fabrics, Raymond offers a range of classy kurtas, sherwanis, and bandhgala suits that are perfect for weddings, parties, and formal events.

Raymond’s ethnic wear collection showcases traditional Indian designs with a modern twist. From perfectly tailored sherwanis to elegant kurta sets, Raymond’s clothing exudes understated luxury. The brand’s commitment to comfort, quality, and craftsmanship makes it a popular choice for men who prefer a refined and timeless ethnic look.

4. Sabyasachi Men

Sabyasachi is synonymous to luxury, and his men’s ethnic wear collection is no different. The renowned designer is well known for his intricate embroidery, rich fabrics, and timeless designs, making his pieces highly popular and celebrities alike. Sabyasachi’s ethnic wear for men includes sherwanis, bandhgalas, and kurtas, all of which exude perfect opulence and elegance.

The attention to detail in each Sabyasachi’s piece is unparalleled, with intricate threadwork, gemstone embellishments, and luxurious silk fabrics. If you’re looking for high-end, couture-quality ethnic wear radiating grandeur, Sabyasachi is the brand to go for.

5. Kalki Fashion

Kalki Fashion is yet another top brand that offers a perfect fusion of traditional and modern ethnic wear for men. The brand has well known innovative designs, as Kalki combines classic cuts in addition to contemporary elements. This creates outfits that are stylish yet rooted in tradition. The brand offers a wide range of men’s ethnic wear, including kurtas, sherwanis, jackets, and Indo-western outfits.

Kalki’s pieces are perfect for grooms who want to look regal and sophisticated on their wedding day. The brand also offers customization options, allowing one  to create a one-of-a-kind outfit tailored to all of your preferences.

6 Amit Agarwal

Amit Agarwal is a fashion designer well known for his high-end contemporary take on traditional Indian ethnic wear. His collections are a beautiful blend of modern silhouettes and traditional elements, creating unique pieces. The brand offers a range of kurtas, sherwanis, and Indo-western outfits which are perfect for weddings, red carpet events, and formal occasions.

Amit Agarwal’s pieces are innovative, with an emphasis on clean lines, luxurious fabrics, and contemporary aesthetics. For men who want to make an impression with their ethnic wear, Amit Agarwal offers clothing that is bold yet sophisticated.

India’s ethnic wear brand for men has expanded significantly, with a wide range of brands offering stylish, luxurious, yet comfortable options. Whether you’re looking for a traditional sherwani, or a modern kurta, or something in between, these top ethnic wear brands have something for every occasion. From the timeless elegance of Sabyasachi and Raymond to the affordable yet trendy collections of Fabindia, there’s no shortage of options when it comes to dressing up in style. No matter your budget or preference, these brands will surely help you stand out in the most fashionable way possible at your next celebration.